As a savvy small business professional, you know the success of your company depends on how visible you are to your customers, existing and potential. And you also know one of the most cost-effective ways to ensure that visibility is to have a strong web presence. Maintaining a high profile in the competitive world of web marketing isn’t easy, though. In a recent “Ask Your Target Market” survey, only 15% of respondents said they look beyond the first five pages of search results. And until recently, search engine marketing was mainly a matter of ensuring you had the right density of keywords, links and headings. The more keywords you had on your site, the higher your page would rank in the search results.
Over the past few months, Google changed the rules. Google is the most popular search engine in the world. It accounted for over 6.4% of all Internet traffic in 2010 alone; and from 2012, what Google describes as over-optimized websites will be penalized. Put simply, sites will be removed from the Google index if they are low in quality content but overly dense in keywords, if they list too many keywords on the site, include duplicate content, or incorporate dubious back-linking. In total, there are 200 flags that are likely to get your site penalized if not removed entirely – in effect, making your site invisible to your customers. We are here to help you make sure your content is genuinely targeted to keep you high in the search rankings. We’ve been there, personally: we’re experienced in creating great content that is not only geared towards local search engine optimization but guaranteed to increase your presence in the world of social media marketing, whether it’s on a traditional desktop or laptop computer, or on a mobile device.
We specialize in simplicity, clarity and quality when it comes to web content, and we can help you do the same, giving you that competitive edge you need while preserving your unique online personality. Most of all, we’re on your side – we work with you to build your web presence.
The process begins by searching for relevant keywords for your site and ensuring they are as accurate and descriptive as possible. Information is then collected from what are known as Web 2.0 sites, such as Blogger and WordPress, which are well-indexed by Google. We then syndicate this content through your social media pages such as Facebook, LinkedIn, and Twitter. The heart of this quality content, unique to you and using natural language. Once the information is assembled, the sites are linked. Your site is at the heart of the wheel, but is linked to each of the Web 2.0 sites – each link, in effect, is a spoke, and you can have as many spokes as you want or need.
Were Ready to Start! Make the move and start to generate valuable leads, The Right Way.
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